1. 1. General
  2. 2. Subscription
  3. 3. Form
  4. 4. Matching
  5. 5. Notifications and NDA
  6. 6. Various

1. General

  1. What types of projects are available on Equiteasy?

    The platform works for the various types of fundraising and business transfer projects. However, due to our prices and the types of investors that we have qualified, we recommend the use of Equiteasy for the following projects:

    • Fundraising from €200,000 to several million euros
    • Fundraising/business transfer of companies with turnover from €1M to tens of millions of euros.
  2. What types of investors will you find on Equiteasy?

    The platform essentially lists :

    • investment funds (regional, national and international)
    • family offices
    • business angel associations.

    These are all professional investors (or equivalent).
    We wanted to take a comprehensive approach, and, as far as French investors are concerned, nearly all of them are featured in the Equiteasy database.
    The investors are currently based mainly in France, but we have started to extend our scope to other countries, so as to offer ever-increasing service quality.

  3. What does “qualified database of investors” mean?

    We use this term to make it clear that all of the investors featured in our database have been contacted individually by telephone (or in a face-to-face meeting) in order to fully understand their investment strategy(ies) and to learn exactly to whom projects should be sent.
    We are the only service on the market that puts you in touch with exactly the right people among a comprehensive database of investors.

  4. Who can use Equiteasy?

    The platform can be used either directly by entrepreneurs or their advisors (chartered accountant, asset management consultant, lawyer, bank manager, financial advisor, etc.). Our collaborative functions allow you to grant and manage access rights to the project for the people you deem appropriate (advisors, colleagues, partners etc.).

  5. When do I need to present my project?

    A fundraising or business transfer is a major project and should be treated accordingly with time and care. Don’t be hasty, and wait until your project is ready so as to be confident and ready to respond to any questions.

  6. Is it important to raise capital?

    Fundraising is a way to carry out a company project (external growth, international development, new products or services, etc.). This is only a means to an end, although it generally makes it possible to get a substantial sum to speed up development. It’s a move that takes time and energy and which ends with a dilution of the long-standing shareholders...

  7. How long does a fundraising / business transfer project last?

    On average, seeing your project through to fruition takes between six and 12 months from beginning to end.

  8. I am a business advisor, how can I help in the process?

    You will be able to support them in compiling their file, as well as enable them to pass along suitable material (in terms of format and substance) to the interested investors. For example, if you’re a chartered accountant, you’ll be able to help them put together their business plan or help with Vendor Due Diligence. You will then be able to support them through dialogue and negotiations with the interested investors. Be sure to have a document (email, mandate, agreement, quotation, etc.) that officially states your role and allows you to fill out the fields on behalf of your client.

  9. I often advise entrepreneurs but I am not an expert in financial transactions?

    Equiteasy can help you take this further. We have made sure that our platform is easy to use for people wishing to carry out their first financial operation. In fact, several of us at Equiteasy do not have backgrounds in finance or transactions. Should you run into problems or have questions, our client services department will be happy to help.

  10. I am a member of a network of chartered accountants’ practices, is it possible for me to use Equiteasy?

    Of course it’s possible! First of all, find out from your registered network chair or head whether there’s a global partnership. If not, you can either register independently or begin a global dialogue by involving the network. The easiest way is to contact our sales department by phone on (+33) (0)1 84 19 49 40 or by email at We will get back to you without delay.

  11. Can you give me your opinion on my project or help me to communicate with the investors?

    Equiteasy is not a financial or legal consultancy firm, and as such cannot help you with financial or legal aspects of your operation. At any time, you may enlist one of our partner advisors or your own advisor. Our client services department is on hand to answer all your questions about how the platform works and to help you with usage issues.

  12. Are the information and documents stored on Equiteasy secure?

    We take security issues very seriously so that we can offer our users maximum security. This means that information and documents are encrypted and stored on separate servers (one in Germany and one in France) and managed by two different service providers who have numerous references in financial and banking services, etc. Our platform also features an EV extended-validity SSL certificate, as do the major banks such as Visa, PayPal, etc. Should you have further questions regarding this, please contact us.

  13. When do I need to present my project?

    A fundraising or business transfer is a major project and should be treated accordingly with time and care. Don’t be hasty, and wait until your project is ready so as to be confident and ready to respond to any questions.

  14. When do I need to present my project?

    A fundraising or business transfer is a major project and should be treated accordingly with time and care. Don’t be hasty, and wait until your project is ready so as to be confident and ready to respond to any questions.

2. Subscription

  1. I am a chartered accountant and I wish to help my client with their fundraising or business transfer project, which subscription should I choose?

    You may take out a Advisor subscription (12- or 24-month term). This subscription allows you to create up to 10 projects per year, and you can invite up to four people to participate in or view each of the projects. Moreover, you may share this subscription with two colleagues from your firm.
    Your clients won’t need to subscribe and will be able to log on directly thanks to your account.
    At the end of the process when an operation has been completed, the additional flat-rate fee of €20,000 excl. VAT will be owed, either by your client or by you (you can refer to our TOU for more detailed information).

  2. I am a chartered accountant and I want my collaborators to work on a project that is already started?

    By taking an Advisor subscription, you will be able to invite employees from your firm to create projects or work on ongoing projects. You will be able to share your subscription with 2 other staff members.

  3. I am a chartered accountant and I wish to have more than 3 users for my account?

    You can take out a second subscription and unlock three additional users. If the size of your company requires more than one additional subscription, feel free to contact us directly for a custom cost estimate.

  4. I am a chartered accountant and I have already hit my quote of 10 projects, what should I do?

    The number of projects (maximum 10) are over a rolling 12-month period, so please check the date when you set up your previous projects to make sure that you won’t be able to set up a new one in just a few days.
    If you wish, you may at any time take out a second subscription and unlock 10 additional projects.
    If the size of your company warrants more than two subscriptions, feel free to contact us directly for a custom price estimate.

  5. I am a business person and I have a fundraising or business transfer project, which subscription should I choose?

    You can opt for an Entrepreneur subscription (with either no minimum term or a six-month minimum term). This subscription lets you create a project and invite up to four people (colleagues, consultants, etc.) to participate in it or preview it, free of charge.
    At the end of the process when an operation has been completed, an additional flat-rate fee of €20,000 excl. VAT will be billed to you (you can refer to our TOU for more detailed information).

  6. I have subscribed as an entrepreneur and I wish to invite an advisor to participate in my project, is this possible?

    Yes, this is by all means possible. You may grant guest access to as many as four people at any time. These guests do not need to take out a subscription.

3. Form

  1. What does the form consist of?

    This is a list of questions and documents to download that you may find helpful when outlining your business activity and describing your company (or that of your client).
    This form has been specifically designed by professionals in the field to meet investors’ main expectations.

  2. Do I need to fill in the whole form?

    Some fields are mandatory. This is mostly so that our algorithm has a sufficient number of factors to consider when generating investors' suggestions. We have also marked some fields as “important,” because although they are not mandatory, we believe they are needed so that investors receive enough information to form an opinion on the project.

    Some fields are neither obligatory nor “important”. If you are able to do so, please fill these out.
    Generally speaking, we recommend that you attach additional documents (sales pitches, client list, organisation chart, shareholder structure, business plan, studies, scoring report, etc.) to describe your project in more detail. If you do not provide specific details, the investors will inevitably request more information at a later stage.

  3. Why am I limited in the number of characters in certain fields?

    Investors prefer succinct files, and this restriction allows you to keep the format concise. Feel free to attach documents that complement your pitch.

  4. I already have a pitch and a detailed business plan, how to I fill in the form?

    In this case it’s very simple: just fill out the required fields (possibly by copying and pasting from your own documents) and attach your presentation documents. The investors will then have access to your answers, your pitch and your BP.

  5. What format should I download my files in?

    You can upload documents in .pdf, .doc, .xls or .ppt format

  6. How long does it take to fill in the questionnaire?

    If you have pre-prepared materials (sales pitch/corporate presentation, accounts, business plan), it only takes on average half an hour. If you have not prepared anything, we advise taking a few days to fill out the form. Your information will be saved, so you don’t have to fill it all out at once.

  7. Can I get some help filling in the form?

    If you’re an entrepreneur, it can be more efficient to fill out this form with the help of an advisor (chartered accountant, financial advisor, lawyer, etc.). We provide a list of suggested partners whom you can contact through Equiteasy. You may also call on your usual advisor throughout the whole process, or enlist an advisor on a specific point.

    The Equiteasy team is on hand for any questions regarding platform usage. Feel free to contact us by email or telephone.

  8. How are the valuing and financial arrangements managed?

    You can either manage them yourself or with an advisor’s help (potentially by granting them access to your project).

  9. What level of confidentiality is there for my form and my documents?

    You can manage your project’s confidentiality. You will select a codename to anonymise your project. You can include a Non-Disclosure Agreement as well as prompt people to view/manage your file, etc. You may also decide which investors you wish to contact. Your project may be viewed by those persons only. The outcome of the process will also be kept totally confidential.

    In terms of digital security, the level is advanced (see General FAQ).

  10. Can I change my responses on the form in the later stages of the process?

    No, once you’ve started contacting investors, your initial project cannot be modified. You may, however, provide them with further documents and answer their specific questions, either using the internal email server or by telephone/email.

  11. What happens when my form is complete?

    Once your form has been filled out and the Equiteasy Agreement electronically signed, you can approve it. It will then be reviewed by Equiteasy.

  12. What does the review that Equiteasy carries out entail?

    Our teams ensure that your project is in the correct format and does not contain any irregularities. In particular, the documents uploaded must be coherent and match what is required.
    This process allows us to ensure that investors receive a file that contains enough information.
    We also ensure that a sufficient number of investors are suggested to the user. Equiteasy does not issue an opinion on the substance of your project, only its format.

  13. How long does it take for Equiteasy to do their review?

    This is very quick, and you’ll generally hear back within one to two working days. For urgent cases, feel free to contact us so that our teams can fast track your project. You will be updated on the status of your project (under review, review complete, etc.) by email.

  14. What happens after Equiteasy have done their review?

    If Equiteasy does not discover any irregularities, you will be emailed a notification and may proceed to the next phase of the process (matching with investors).

    Otherwise, our teams will get in touch with about correcting the detected irregularities.

4. Matching

  1. How does the matching work?

    Based on certain factors in your project, our algorithm searches our database for the investors that best match your project and will then suggest them to you. You may then select the ones whom you wish to contact, and even add new ones.

  2. What is the difference with an investor directory?

    We have qualified each investor in our database individually, so we know exactly what they are looking for. This means that our data is exact, up-to-date and verified. In addition, we ensure that projects are sent to the correct people at the investors’ offices (avoiding general email addresses like “contact@…”).
    By pairing our database with our algorithm, we can also tell you which investors are in theory going to be keen on your project, which allows you to focus your efforts on them.
    A directory is a list in which you must search for the information that you want. In our case, depending on the criteria of your project and those of the investors, we will suggest the investors most likely to be interested in your project.

  3. Will you show me all potential investors?

    Although our database aims to be comprehensive, it is possible that an investor will not be suggested to you by Equiteasy. Perhaps our algorithm made too narrow a selection and did not consider the investor to be a good match.
    We limit the number of suggested investors to save your time by avoiding investors with whom you are not really a good match. Also, even though some tasks are going to be automated via Equiteasy, a fundraising / business transfer processes always takes a while time. The more people you contact, the more time you will need to devote (at your business’s expense).

  4. How many investors will you suggest to me?

    Depending on the nature of the project, our platform should bring up between 10 and 35 potential investors as suggestions for you. If your project is well prepared and pitched, that is usually all that it takes for you to meet with your potential future partner(s).
    In certain cases or those on the periphery of our ideal matches (cf 1.1), Equiteasy may suggest a very limited number of investors and will warn you up front so that you can review and amend your project where necessary.
    If after you have amended your project our algorithm does not bring up more investors as suggestions for you, we recommend that you contact our client services department by email at

  5. Why is the suggested number of investors limited?

    The number of investors that Equiteasy will suggest to you has been limited to around 30. For some kinds of projects there can be dozens of investors who could potentially be interested, but contacting them all would be unwise as it is far too time-consuming.

  6. I know an investor that I would like to contact and who has not been suggested by Equiteasy. How do I begin the process?

    As we have said, it is entirely possible that a given investor is not among those suggested to you. Perhaps our algorithm made too narrow a selection and did not consider the investor to be a good match. If you wish to contact them anyway, you can enter them manually and they will be included in the process.

  7. I know someone who works in a fund and would like to contact him or her as part of using your platform?

    If the investor is suggested by our algorithm, do not select him, and enter your contact details directly in the fields provided for this purpose to be added to the list of investors to contact. > If the investor is not suggested by Equiteasy at all, you can add him directly in the section provided for this purpose.

  8. In what order are the investors presented?

    Investors appear in order of relevance to the project (#1, #2 etc.). This ranking, established by our Equartyp algorithm, is displayed just below the name of the investor.

  9. How do I select the investors I want to contact?

    You may visit their site to get acquainted with their organisation, team, philosophy and positioning. Also check whether there may be a confidentiality issue or conflict of interest with the relevant investor’s stakeholdings.
    You do not have to select all of the investors at once, and have the option of notifying further investors throughout the first phase of your project. One way to proceed is to contact half of them at once during the beginning of the process and then gradually include others depending on the initial investor feedback.

  10. What should I do if I want to change the main parameters of my project and present it to new investors?

    You cannot modify the information in your form’s obligatory fields and re-run the algorithm. The only option is to start over with a new project.

  11. Are the investors kept informed about the number and identity of other investors who are participating in the process?

    No, the project is totally confidential and the investors do not know which other investors have been contacted about your project.

5. Notifications and NDA

  1. How are the investors notified?

    An email including a few essential pieces of information is sent to them directly so that they have enough information to decide whether nor not to continue examination of your project.

  2. Can I personalise my notification emails?

    Yes, you will be able to personalise the content of these emails and preview them.

  3. How do I know if the notification has been received and read by the investor?

    The notification emails sent to the selected investors contain markers that inform us whether they wish to pursue or reject the project. This information is copied into your dashboard and allows you to select a response (follow-up, etc.).

  4. Why not give me the investor’s email address?

    For several reasons: firstly, investors do not always want their contact details to be directly accessible. You will also save time by allowing Equiteasy to take care of email outreach, meaning that you can concentrate on replying to the interested investors.

  5. How long does it take to get a response from an investor?

    Each investor has their own internal process for examining investment opportunities. Depending on the investors, you will have to wait on average between 2 and 10 days for an initial answer.

  6. What do I do if an investor does not respond?

    You can follow up with them on our platform by using the “Follow up with an investor” button.

  7. When can I follow up with an investor?

    The follow-up button is activated 48 hours after the initial notification is sent and becomes inactive after another 48 hours. This allows us to limit the number of notifications sent to investors so as not to spam them.

  8. What do I do if and investor does not respond after several attempts?

    In this case you can contact our client services department by sending an email to or by phone on (+33) (0)1 84 19 49 40.

  9. What is Non-Disclosure Agreement (NDA)?

    A Non-Disclosure Agreement (NDA) is a document setting out the confidentiality of your upcoming dialogue with the various parties involved in your project.

  10. Is it obligatory to offer an NDA to my potential investors?

    No, it’s entirely optional. If you don’t wish to have your correspondents sign it, Equiteasy allows that option.

  11. What NDA should I offer?

    We recommend that you ask your lawyer to suggest a model adjusted to the nature of your operation (bilateral or non, duration, specific issues, etc.).

  12. Why do I have to contact the investor in text format?

    The investor will view it in their workspace, add their name to it, add any comments and forward it to you for revision and acceptance. Equiteasy integrates all of this for an intuitive experience.

  13. How to sign the NDA?

    Our platform has integrated Yousign, one of the major electronic signature solutions on the market (a trusted third party and certification authority) ( When signing, you must provide the signatory’s contact details. They will receive an email and SMS notifying them to place an electronic signature on the Non-Disclosure Agreement.

  14. Is it normal to be asked by investors to modify the NDA?

    Everything depends on the initial version, but yes, it is fairly common, especially when it comes to duration, etc.

  15. An investor told me that they never sign an NDA, what should I do?

    Some investors have a policy to never sign an NDA. This is often related to internal processes.
    If you wish, you can opt to halt your talks with this investor(s). If you wish, Equiteasy also lets you grant access to your file and to the subsequent stages of the process to an investor who has not signed the NDA.
    This is not a decision to be taken lightly, and we recommend that you ask your lawyer to explain the risks that may encounter, where applicable.

  16. After many exchanges I have not been able to agree with the NDA. What shall I do?

    Failing to reach agreement on this document is a rare event, however, it can happen. In this case, you can either halt the talks with the investor in question or proceed to the subsequent stages without a signed NDA.
    This should be an informed decision, and we recommend that you ask your lawyer to explain the risks that you run, where applicable.

6. Various

  1. What is the difference between Equiteasy and crowdfunding?

    As the name suggests, crowdfunding allows private investors to join forces and invest in companies (often start-ups) that are looking to raise funds. Our platform only grants access to professional investors (or equivalent) and makes it possible to handle any issues concerning fundraising and business transfers. Our way of working guarantees that your business transfer/fundraising project remains completely confidential.

  2. As entrepreneur, with Equiteasy, will I have less direct contacts with investors than if I deal with a fundraiser?

    No, absolutely not. Equiteasy is a tool that allows you to save time and target your investors accurately, but it is no substitute for direct dialogue with interested investors. Once the NDA has been signed, you may exchange contact information (telephone number, email address, etc.) using the internal email server and speak via telephone or arrange a meeting.

  3. As an investor, will Equiteasy complicate the contacts with entrepreneurs or their advisors?

    No, absolutely not. On the contrary, Equiteasy facilitates communication. It’s an open and flexible tool that can be used alongside your usual means of communication (telephone, email, face-to-face meetings, etc.).

  4. How is Equiteasy remunerated?

    We bill entrepreneurs or their advisors for a subscription and a flat-rate fee during the course of an operation. Everything is explained on our prices page and in our TOU.
    For any questions on our fee structure, feel free to contact us.

  5. Why is remuneration largely dependent upon the success of the project?

    To make our service as affordable as possible, we have opted to set the subscription price low and base most of our fee on carrying out operations. This is also a way of proving to our users that we trust in the quality of our tool.
    If you don’t carry out any operations, you will only have paid the subscription fee.

  6. Are there any upfront fees?

    Don’t forget to factor in any lawyer or auditor fees, which are sometimes billed by investors as an operation is carried out. You can account for these costs in advance by including them in your fundraising amount.

  7. Can I communicate the fact that my project is on Equiteasy?

    You can manage your project’s confidentiality as you please.

  8. In general, how much does fundraising or a business transfer cost?

    A conventional fund raiser generally bills for a retainer (a fixed amount paid upon signature of the mandate) and a success fee of between 4% and 10% of the amount raised. Equity crowdfunding platform prices are of similar proportions.
    For example, if you raise €2M, a conventional fund raiser will generally get a success fee of between €80,000 and €150,000.

    For a business transfer, the format is about the same except that the success fee is proportional to the enterprise value.

    This shows that acting through Equiteasy also allows you to keep your transaction fees down.